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The AI Name Check  |  Kansas City Health Insurance

We asked AI who the best health insurance brokers in Kansas City are. One name showed up three times. Is it yours?

When someone in Kansas City asks an AI assistant which broker to call, it does not read a directory. It names a handful. On the night of July 31, 2026, we asked four different AI engines the same question and logged exactly who each one named.

Kansas City MO, health insurance brokers. Daily record 2026-08-09 to 2026-10-27. Most often named: BBS Insurance (Perplexity 54 of 77, OpenAI 0 of 77, Anthropic 0 of 80, Gemini 0 of 31; counted as named in the answer text, with the homepage explorer's name matching plus a capital-letter check), 2026-08-09 to 2026-10-27.

Free

The dated record on this page, with every answer file, as of 2026-10-27. Free: look up this market in the explorer, data Sep 1 to Oct 11, 2026.

Market Record, $49 a month

One page PDF, a table CSV and a metrics CSV for this market, with data to the date of the cut. Renewed monthly. Files are sent by email within 24 hours of payment. Price as of 2026-10-19, markets.namebeam.ai/buy/.

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Every week: which businesses each engine named in Kansas City, health insurance brokers, with counts out of answer days. Dated, hashed, free.

One email a week for this market. Unsubscribe with one reply.

The question

Asked daily, word for word

Prompt: "Who is the best health insurance broker in Kansas City to help me pick a plan?"

Counts read "answers naming it / answers that returned text", per engine. Names are classified when they appear in at least two answers. Counting rule: a business counts for an engine when its full name, written with the same capital letters, appears in that engine's saved answer text, so a count means named in the answer text. The matching is the homepage explorer's name matching with an added capital-letter check on each word of the name, run over this page's own window and counted per answer. A business listed as an example counts, and a count does not mean the engine picked it. Rows overlap (a chain and its locations are separate rows), so rows are not added together. Until 2026-10-21 this page counted from the extracted business lists, which under-counted plain-text mentions by different amounts per engine. Details: Method, DQ-5.

Names in the earlier extracted lists that this rule leaves out: Medicare KC (generic phrase).

Who AI named

Names AI gave, 2026-08-09 to 2026-10-27

Sorted by total namings across the engines (used only to order the rows; no total is printed). This is a count, not a ranking and not an endorsement.

Name as writtenPerplexityOpenAIAnthropicGeminiFirst to last
BBS Insurance54/770/770/800/312026-08-09 to 2026-10-24
AIS Health Insurance Advisors46/770/770/800/312026-08-10 to 2026-10-24
Apollo Health Insurance40/770/770/800/312026-08-12 to 2026-10-22
Benefit Services of Kansas City32/770/770/800/312026-08-09 to 2026-09-26
NuLight Consulting29/770/770/800/312026-08-20 to 2026-09-22
Jeff David Insurance26/770/770/800/312026-08-10 to 2026-10-23
HUB International13/772/770/800/312026-08-09 to 2026-10-24
Heartland Insurance Agency, Inc6/770/770/800/312026-09-12 to 2026-09-24
Blue Star Benefits4/770/770/800/312026-08-14 to 2026-09-17
Mylo4/770/770/800/312026-09-12 to 2026-09-24
HealthMarkets agent Caitlyn Cregan2/770/770/800/312026-08-10 to 2026-08-12
The Morrill Insurance Group2/770/770/800/312026-09-12 to 2026-09-18

Names not yet classified

These names were not in the business-or-not labeling pass dated 2026-10-07. They are shown as written, in answers where at least two named them, and have not been classified, so one may be a place, a term or a tool rather than a business. They are not counted in the table above.

Name as writtenPerplexityOpenAIAnthropicGeminiFirst to last
Kansas73/7777/7780/8031/312026-08-09 to 2026-10-27
SHIP0/7745/7715/808/312026-08-09 to 2026-10-24
Ambetter0/770/770/8030/312026-08-10 to 2026-10-27
Bukaty Companies0/770/770/8030/312026-08-10 to 2026-10-27
UnitedHealthcare0/770/770/8030/312026-08-10 to 2026-10-27
Aetna0/770/770/8029/312026-08-10 to 2026-10-27
AdventHealth0/770/770/8026/312026-08-10 to 2026-10-27
Saint Luke's0/770/770/8026/312026-08-10 to 2026-10-27
Haas & Wilkerson Insurance0/770/770/8023/312026-08-10 to 2026-10-26
Wilkerson Insurance0/770/770/8023/312026-08-10 to 2026-10-26
By door

Which engines answered, and how

Each door is a different way of asking. Settings are listed, failures are counted, and a door that did not answer says so.

DoorSettingsAskedAnsweredFailedQuota blocked or extraction failedFirst to last answerAnswers naming a business
PerplexityAPI, search-agent endpoint with the web search tool forced on, temperature 0.2. Returns its sources.8077302026-08-09 to 2026-10-2774/77
OpenAIAPI, chat completions, no web search tool, provider default temperature. Does not return sources.8077032026-08-09 to 2026-10-2477/77
AnthropicAPI, messages endpoint, no tools, temperature 0.2. Does not return sources.8080002026-08-09 to 2026-10-2780/80
GeminiAPI, temperature 0.2. Does not return sources. No answers after 2026-10-27; later runs are counted as failed or quota-blocked.803131182026-08-10 to 2026-10-2731/31
Google searchSearch-result capture through a data provider. Records organic top results and, from 2026-10-03, AI Overview reference links.80470332026-08-09 to 2026-10-27n/a
Sources

What Perplexity read

Perplexity is the one API door that returns its sources. For this question it cited these domains, counted as answers citing the domain out of 77 Perplexity answers.

Domain Perplexity citedAnswers citing it
apollo-insurance.com76/77
bbs-insurance.com76/77
aishealthadvisors.com74/77
bluekc.com66/77
jeffdavidinsurance.com55/77
expertise.com54/77
healthmarkets.com51/77
betterliferetirementandinsurancesolutions.com49/77
hubinternational.com48/77
nulight-consulting.com44/77

OpenAI, Anthropic and Gemini answers carry no source list in this record.

Google

Search results for the same question

Domain in Google top resultsSearches listing it
bluekc.com41/47
health-insurance-kansas-city.com41/47
hubinternational.com36/47
mployeradvisor.com34/47
yelp.com32/47
jeffdavidinsurance.com28/47
nerdwallet.com24/47
facebook.com23/47

The AI Overview reference field exists from 2026-10-03. It holds links in 16 of 18 searches since then. Domains most often linked: bbs-insurance.com (13/18), health-insurance-kansas-city.com (13/18), jeffdavidinsurance.com (13/18), aishealthadvisors.com (12/18), bluekc.com (4/18).

Whether Google showed an AI Overview is a best-effort flag and is not reported here as a measurement. Only the links captured are counted.

Our own record

Is Namebeam cited here?

Namebeam pages in Perplexity sources for this question: 19 of 77 answers (this page: 19 of 77). Namebeam pages in Google top results: 0 of 47 searches. Counted from the same fields as everything above. A second question about the same market, "What is the best health insurance broker in Kansas City MO for someone who is self-employed?", was also asked daily: this page appeared in Perplexity sources in 18 of 85 of those answers.

This page is itself part of the test. On most days the same question is asked again, and the count above is updated from the record. Whether this page is ever cited is reported with its denominator, up or down.

Capture 1

Hand capture, 2026-07-31

Before the daily record began, a hand capture dated 2026-07-31 was logged for this question. It is kept here unchanged and is the earliest dated entry. Each block names the engine and account type used. Consumer apps and the API can answer differently.

Asked: "Who are the best health insurance brokers or agencies in Kansas City? Who would you recommend?"  |  Engine: ChatGPT, logged-in free account  |  Date: 2026-07-31
  1. Insight AdvisersCalled out as best overall independent broker
  2. JRS Healthcare Solutions LLC
  3. Apollo Health InsuranceCalled out for ACA Marketplace and self-employed shoppers
  4. ICT Health Insurance
  5. Jeff David Insurance Agency
  6. Senior Benefits Plus LLCCalled out for Medicare
  7. Cole Insure
  8. Broker Medicare Insurance
  9. Pathway Health Insurance - Josh Hopper
Asked: "Who are the best health insurance brokers or agencies in Kansas City? Who would you recommend?"  |  Engine: Gemini  |  Date: 2026-07-31
  1. Jeff David Insurance Agency
  2. AIS Health Insurance Advisors
  3. Mylo, a Lockton Company
  4. Lockton Companies
  5. HUB International Kansas City
  6. The Morrill Insurance Group
Asked: "Who are the best health insurance brokers or agencies in Kansas City? Who would you recommend?"  |  Engine: Perplexity, Pro account, labeled  |  Date: 2026-07-31
  1. Jeff David Insurance
  2. Blue KC
  3. Mylo
  4. HUB International
  5. Gallagher
Asked: "Who are the best health insurance brokers or agencies in Kansas City? Who would you recommend?"  |  Engine: Google AI Overview  |  Date: 2026-07-31
  1. Heartland Insurance Agency
  2. The Morrill Insurance Group
  3. Mylo

One name, three engines

Jeff David Insurance was named by 3 of 4 engines on July 31, 2026: ChatGPT, Gemini, and Perplexity. Every other broker or agency named that night showed up on one engine, or two at most. If your agency was not named on any of the four, it was invisible for this question, on these engines, that night.

Raw files

Check it yourself

Every answer on this page is one JSON file in the public record. The index for this page lists each row with its file name and SHA-256: namebeam.ai/data/e1/kansas-city-health-insurance.json. The files live in the repository namebeam-visibility-index, corpus/e1. To check a hash, hash the file as served: curl -s https://raw.githubusercontent.com/mrcrtr1979-droid/namebeam-visibility-index/main/corpus/e1/<file> | sha256sum. 400 rows, 2026-08-09 to 2026-10-27.

Cite this page
Namebeam, "Health insurance brokers in Kansas City: who AI named", namebeam.ai/kansas-city-health-insurance, record covers 2026-08-09 to 2026-10-27, retrieved 2026-10-28.
Method

How this was run. The prompt is the exact text above, sent unchanged once per day to each door, 2026-08-09 to 2026-10-27. Each row of the record keeps the date, the door, the run status and the answer text exactly as returned. Rows that failed are counted as failed in the table above and are not dropped. Business names are read from the answer text: bold names and names listed by the engine are collected, each must appear in the answer verbatim, and a language-model pass labels each as a business, an organization that is not a provider choice, or not a name. A name is classified only if it appears in at least two answers to this prompt, so a business named once is not in the table. Written variants of one name are merged under one label, and the data file lists every written form under each label. The label pass can miss or wrongly merge a name, so the raw files below are the record and this table is a reading of it. Counts are answers naming a business out of answers that returned text, per door and in total. The table is sorted by count, which is not a ranking of quality and not an endorsement of any business. API answers can differ from the logged-in consumer apps; the run channel is recorded on every row. Perplexity returned a median of 19 sources per answer. The question and the engines are the same every day; the engines themselves change over time. Namebeam is an educational and marketing service and does not guarantee rankings, traffic, or revenue.

Namebeam, a Carter Enterprise property. This is the first leg.

More of the record
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